Read your analytics
Open the Thig Analytics agent to see traffic, search, page speed, on-page health, links, AI visibility and social for your site. Learn what each tab shows.
Analytics is an agent like the others. It gathers Google Search Console, Google Analytics 4, Lighthouse page speed, the SEO audit and the GEO agent's AI visibility checks in one place, so you can read how your site is doing without leaving Thig.
Open Analytics
There are two ways in:
- Open the Analytics tile in your workspace.
- Or click one of the score rings in the workspace header. It opens Analytics on the matching tab.
Use the range switch to move between 7d (Last 7 days) and 30d (Last 30 days).
If Google is not connected yet, Analytics asks you to connect it. See Google Search Console and Google Analytics.
The tabs
| Tab | What it shows | Source |
|---|---|---|
| Overview | The headline numbers from every other tab on one screen | All sources |
| Traffic | Visitors, users, sessions, views, top pages, referrers and source / medium | Google Analytics |
| Search | Clicks, impressions, average position, top queries and striking distance keywords | Search Console |
| Speed | Lighthouse scores for Performance, Accessibility, Best practices and SEO, per page | PageSpeed |
| On-page | Meta title, meta description, canonical URL, word count, mobile friendly | SEO audit |
| Links | Internal links, external links and broken links | SEO audit |
| AI visibility | Prompts checked and whether you were mentioned | GEO agent |
| Social | Posts published on X and LinkedIn | X and LinkedIn agents |
Striking distance keywords are queries where you already rank just off page one. They are often the quickest wins, and the SEO agent uses them when it suggests content.
Refresh the data
Search and traffic data sync automatically every 12 hours. To pull fresh data now:
- Click Refresh.
- Thig fetches new Search Console and Analytics data and runs PageSpeed for the page you are viewing. PageSpeed takes about a minute.
PageSpeed does not run on a schedule. Each page has its own scores, and they update when you click Refresh.
Empty tabs
Each tab explains what is missing:
- No on-page audit yet or No link data yet: run an audit from the SEO Agent. Use Open SEO agent.
- No AI visibility data yet: run a check from the GEO Agent. Use Open GEO agent.
- Connect Google Analytics or Search Console: connect Google from Account.
Related
Questions about this page
Why does the Search tab say data is syncing?
Search Console data for the selected range has not been pulled yet. It appears after the next sync, which runs every 12 hours, or after you click Refresh.
Which page does PageSpeed test?
PageSpeed is per page. It runs when you click Refresh, for the page you are looking at in the Speed tab.
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