Contractor marketing automation for trades that are too busy to write
thig is an AI CMO for contractors, remodelers, roofers, electricians and other trades. It reads your website, maps the services and towns you cover, then drafts service area pages, project stories and social posts for your approval. You spend your evenings on estimates, not on blog posts.
Why is marketing hard for contractors and trade businesses?
Work is seasonal, marketing is not
Spring and fall bring more calls than you can answer, then winter goes quiet. Content you never had time to publish in busy months is the reason slow months stay slow.
One service page covers ten towns
Homeowners search for a trade plus their town. A single generic services page rarely ranks for each suburb you actually drive to.
Finished jobs disappear into a phone gallery
Every completed kitchen, deck or roof is proof of quality, but the photos sit on a phone instead of becoming a project page that answers buyer questions.
Lead platforms own the customer
Paying per lead on directories keeps you renting attention. Your own site should bring in calls that you do not share with three competitors.
Which marketing channels matter most for contractors and trade businesses?
A starting ranking. Your own strategy document adjusts it to your market and competitors.
| Channel | Priority | Why it matters |
|---|---|---|
| Local SEO and service area pages | High | Most jobs start with a search like a trade plus a town name, and those searchers are ready to book an estimate. |
| AI assistants | High | Homeowners now ask ChatGPT and Perplexity to compare materials and recommend local pros, so clear answers on your site get cited. |
| Project case studies on your blog | Medium | Before and after write-ups with scope, timeline and materials answer the questions buyers ask on the first call. |
| Medium | Useful for commercial work, property managers and general contractors who hire subcontractors. | |
| Short video | Low | Job site walkthroughs build trust, but they come after the site and search basics are in place. |
Which thig agents help contractors and trade businesses most?
Finds the service plus town searches you could rank for and flags thin or missing service area pages.
→WWriter AgentDrafts service area pages and project case studies from your notes, in plain language homeowners trust.
→GGEO AgentTracks whether AI assistants recommend you for questions like the cost of a roof replacement in your region.
→{ }Coding AgentFixes missing local business schema, page titles and slow pages as pull requests if your site lives on GitHub.
→▶UGC Video AgentWrites short scripts and shot lists for job site walkthroughs you can film on your phone.
→What does a 30-day plan look like?
An example of the plan thig writes in your Marketing Strategy document. Yours is built from your site and competitors.
Map services and service areas
- Review the strategy docs and confirm every trade and town you serve
- Approve the SEO audit fixes for titles, headings and local schema
- Pick the five towns that bring the most profitable jobs
Service area pages
- Approve one service area page per priority town, each with local details you add
- Publish an FAQ section that answers pricing, permits and timeline questions
- Add internal links from the homepage to each new page
Project proof
- Turn three finished jobs into case studies with scope, materials and duration
- Approve two short video scripts for a walkthrough and a common mistake
- Draft a LinkedIn post for property managers if you do commercial work
Measure and repeat
- Check Google Search Console for new town and service queries
- Review which AI assistant prompts now mention your business
- Queue next month's pages for the next five towns
What content should contractors and trade businesses publish?
Sample angles the agents might draft. Each one is adjusted to your offer and voice.
Which metrics should you watch?
The clearest sign that your pages bring jobs you do not pay per lead for.
Shows whether each service area page is starting to rank where you work.
Tracks whether assistants name you when homeowners ask for local recommendations.
Buyers who read several projects are usually close to requesting an estimate.
Integrations to connect first
Related use cases
Contractors: common questions
Can't find yours? Email hello@thig.ai and a person on the team will reply.
How do contractors get more leads without paying per lead?
Rank your own site for the service and town searches homeowners make. thig finds those searches, drafts a page for each priority area and tracks the results in Google Search Console, so new calls come straight to you.
Does thig manage my Google Business Profile?
No. thig does not log in to Google Business Profile. It can draft update posts and service descriptions that you paste in yourself, and it keeps your website consistent with that profile.
Is SEO worth it for a small contracting business?
Yes, when it targets the towns you serve. A few strong service area pages and project case studies often outperform a large generic site, and they keep working through slow seasons.
What should a contractor post on social media?
Before and after projects, honest cost explanations and quick tips that prevent expensive mistakes. thig drafts these from your own job notes so they sound like you, not a template.
Can thig write content for several trades at once?
Yes. If you offer roofing, siding and gutters, the strategy treats each as its own service with its own pages, keywords and FAQs.
Start your Contractors plan. Tonight.
Paste your URL. You get core strategy documents and your first drafts, free. 14 day Pro trial, no card.