B2C marketing automation that keeps your brand voice consistent
thig is B2C marketing automation for consumer brands that need to post often without sounding generic. It builds a brand voice guide from your site, then drafts social posts, short video scripts, creator outreach and articles in that voice. Your team approves everything in one feed before it reaches customers.
Why is marketing hard for consumer brands?
Feeds demand constant posting
Consumer audiences expect fresh content every week. Gaps in posting quickly reduce reach.
Voice drifts across people and channels
When several people write posts, the brand starts to sound different on every channel.
Trends move faster than approvals
By the time a post is written and approved, the moment it was about has passed.
Creator marketing is messy
Tracking who was contacted, who replied and what was agreed usually lives in scattered messages.
Which marketing channels matter most for consumer brands?
A starting ranking. Your own strategy document adjusts it to your market and competitors.
| Channel | Priority | Why it matters |
|---|---|---|
| Short-form video | High | Consumer discovery happens mostly in video feeds. |
| Creator partnerships | High | Recommendations from creators carry more weight than brand posts. |
| X | Medium | Good for real-time moments, customer conversations and announcements. |
| Blog and SEO | Medium | Answers questions customers search for and builds a library that keeps working. |
| Low | Valuable for honest feedback and niche communities, used carefully. |
Which thig agents help consumer brands most?
Writes hooks and scripts in your brand voice for vertical, square and wide formats.
→IInfluencer AgentFinds creators that match your customer and tracks outreach from first message to posted.
→X AgentDrafts timely posts and replies to trends that fit your brand.
→WWriter AgentDrafts articles and guides that answer common customer questions.
→Reddit AgentSpots discussions about your category and drafts honest, helpful replies.
→What does a 30-day plan look like?
An example of the plan thig writes in your Marketing Strategy document. Yours is built from your site and competitors.
Voice
- Review the brand voice guide and add do and do not examples.
- Choose three content pillars your customers care about.
- Generate a first batch of video hooks.
Weekly rhythm
- Approve a week of X posts in one sitting.
- Film two scripts from the UGC agent.
- Start a creator campaign with a clear brief.
Customer questions
- Publish an article answering your most asked customer question.
- Turn the article into a short video script.
- Reply to category threads on Reddit where you can genuinely help.
Review
- Compare engagement by content pillar.
- Update the voice guide with edits you made most often.
- Plan next month around the best pillar.
What content should consumer brands publish?
Sample angles the agents might draft. Each one is adjusted to your offer and voice.
Which metrics should you watch?
The easiest metric to control and the base for reach.
Shows which themes your audience actually wants.
Tracks campaign progress through the pipeline.
Connects brand content to shopping behaviour.
B2C Brands: common questions
Can't find yours? Email hello@thig.ai and a person on the team will reply.
What is B2C marketing automation?
It is software that helps consumer brands plan, draft and schedule marketing across channels. thig adds strategy and brand voice, so drafts sound like you before you approve them.
How do consumer brands keep a consistent voice?
With a written voice guide that everyone uses, including examples of what to say and avoid. thig builds this guide from your site and applies it to every draft.
How often should a B2C brand post on social media?
Consistency matters more than volume. Pick a rhythm you can sustain, such as a few posts a week per channel. thig drafts a week at a time so you can keep it.
Can thig manage influencer campaigns?
It helps plan them: it suggests creator profiles on X and LinkedIn, drafts outreach, estimates costs and tracks each creator from to contact to posted. You send messages and agree terms yourself.
Does thig post automatically?
No. Every draft waits for your approval. You choose what to publish and when.
Start your B2C Brands plan. Tonight.
Paste your URL. You get core strategy documents and your first drafts, free. 14 day Pro trial, no card.