Mobile app marketing that keeps a small team posting every week
thig runs mobile app marketing for small teams. It writes your positioning and launch plan, then drafts short video scripts and shot lists, creator outreach, X posts and landing page articles that send people to the app stores. You review and approve every draft before it goes anywhere.
Why is marketing hard for mobile app teams?
Store listings alone do not bring installs
Most app discovery now starts outside the store, on short video, social feeds and search, so you need content in those places.
Short video is a weekly grind
Video channels reward volume, but writing hooks and scripts every week drains a team that is also shipping updates.
Updates go unannounced
New features ship quietly. Without release posts, existing users never discover them and lapsed users never come back.
Creator deals are hard to price
It is difficult to know which creators fit your audience and what a fair rate looks like.
Which marketing channels matter most for mobile app teams?
A starting ranking. Your own strategy document adjusts it to your market and competitors.
| Channel | Priority | Why it matters |
|---|---|---|
| Short-form video | High | Demo-style clips show the app in seconds and drive most consumer app discovery. |
| Creator partnerships | High | Creators who already reach your users can show the app in a way ads cannot. |
| X | Medium | Useful for launch moments, release notes and reaching early adopters. |
| Landing page SEO | Medium | People search for problems like "app to track X". A landing page and articles catch them. |
| Medium | App recommendation threads in niche subreddits influence downloads. |
Which thig agents help mobile app teams most?
Writes hooks, scripts, shot lists and image prompts for app demo videos in 9:16, 1:1 or 16:9.
→IInfluencer AgentShortlists X and LinkedIn creators who match your users and drafts outreach with a cost estimate.
→X AgentDrafts release posts and launch threads from your changelog and strategy.
→WWriter AgentDrafts problem-focused articles that link to your store listings.
→Reddit AgentFinds app recommendation threads and drafts replies that explain where your app fits.
→What does a 30-day plan look like?
An example of the plan thig writes in your Marketing Strategy document. Yours is built from your site and competitors.
Message and hooks
- Confirm the core user and the moment they need the app.
- Generate ten video hooks across question, POV and demo-first styles.
- Pick three scripts to film this week.
Video and creators
- Film the first scripts using the shot lists.
- Create a creator campaign with goal, budget and brief.
- Send the first round of approved outreach messages.
Release moment
- Draft an X thread for your next app update.
- Publish a landing page article for your top search problem.
- Reply to Reddit threads asking for apps in your category.
Learn
- Compare which hook styles earned the most views.
- Move creators through the outreach pipeline and note costs.
- Plan next month's scripts around the best performing angle.
What content should mobile app teams publish?
Sample angles the agents might draft. Each one is adjusted to your offer and voice.
Which metrics should you watch?
Shows whether video and posts move people toward install.
Tells you which opening styles keep viewers watching.
Keeps creator spending tied to installs, not follower counts.
Measures whether announcements reach existing users.
Mobile Apps: common questions
Can't find yours? Email hello@thig.ai and a person on the team will reply.
How do I market a mobile app with no budget?
Focus on short demo videos, founder posts and answering questions in communities where your users already are. thig drafts scripts, posts and replies so a small team can keep a weekly rhythm.
Does thig make the videos for my app?
No. The UGC agent writes hooks, scripts, shot lists and image prompts in the aspect ratios you need. You or a creator film and edit the video.
How do I find influencers for my app?
thig's Influencer agent suggests creator profiles on X and LinkedIn that match your audience, drafts outreach messages and gives a rough cost range for planning. You send the messages yourself.
What is the best way to announce an app update?
Lead with the user problem the update solves, show it in a short clip, and post where your users follow you. thig drafts the post and thread from your release notes.
Can thig publish to TikTok or Instagram?
Not yet. TikTok and Instagram connections are coming soon. Today you can copy approved scripts and captions into those apps.
Start your Mobile Apps plan. Tonight.
Paste your URL. You get core strategy documents and your first drafts, free. 14 day Pro trial, no card.