Marketing blog for founders and small teams
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UTM naming conventions: a simple system your team will follow
UTM naming conventions that keep reports clean: lowercase values, a fixed source and medium list, a dated campaign pattern, and a shared sheet.
How to write a Show HN post that people try
How to write a Show HN post: pick an honest title, write a short first comment, make it easy to try, and handle feedback without sounding like marketing.
How often should founders post on LinkedIn? A cadence that lasts
How often should founders post on LinkedIn? Start with two or three posts a week, keep it up for a quarter, and use a simple weekly writing system.
llms.txt explained: what it is and how to write one
llms.txt is a proposed markdown file that points AI tools to your most useful pages. Learn the format, see an example, and decide if your site needs one.
Reddit marketing without getting banned: a founder's playbook
Reddit marketing without getting banned comes down to rules and real help. Use this playbook to find threads, reply well and mention your product safely.
SaaS content strategy for small teams: a plan you can run
A practical SaaS content strategy for teams of one to five: pick pillars, map keywords to buyer stages, set a cadence you can keep, and measure results.
How to get cited by AI assistants: a practical GEO guide
Learn how to get cited by AI assistants like ChatGPT, Perplexity and Gemini. A step-by-step GEO guide covering crawl access, page structure and tracking.
What does an AI CMO do? A plain guide for founders
What does an AI CMO do? It researches your market, writes a strategy, and runs daily marketing work you approve. Here is what it covers and where it stops.