An AI blog writer that drafts, checks and publishes in your voice
The thig Writer Agent is an AI blog writer for teams that need steady long-form content without sounding generic. It turns a topic into a brief, outline and full draft, removes stock AI phrasing, scores the article for SEO, writes the meta title and description, adds internal links and publishes to your CMS after you approve.
- Every step visible: brief, outline, draft, scrub, score, links
- Written from your brand voice guide, not a generic tone
- Publishes to WordPress, Webflow or Sanity after approval
How to write a payment reminder email that gets paid
Reader: freelancers and agency owners with two or more overdue invoices.
Angle: timing and tone matter more than wording. Include three templates: before due date, on the day, seven days late.
Internal links: pricing page and the reminders feature page of the fictional invoicing app.
Illustrative output for a fictional company. Your drafts are built from your own strategy documents.
How does the Writer Agent work?
Every agent starts from your strategy documents, drafts work into your approval feed and waits for you.
Pick a topic
Choose from ideas based on your content strategy and SEO opportunities, or type your own topic and target keyword.
Brief and outline
The agent writes a brief with search intent, audience and target length, then an outline you can reorder or edit before drafting.
Draft and scrub
It drafts the article in your voice, then flags and rewrites paragraphs with filler, cliches and stock AI phrases.
Score and polish
You get an SEO score with specific notes, a meta title up to 60 characters, a meta description up to 155 and internal links to your own pages.
Approve and publish
Edit in the built-in editor, then publish to your connected CMS or copy the HTML or Markdown.
What does it produce?
- Article briefs with intent, audience and target length
- Editable outlines
- Full drafts in your brand voice
- SEO score with actionable notes
- Meta title and meta description within length limits
- Internal links to your existing pages
- Published drafts or posts in your CMS
What does it read before it writes?
Context is what separates a useful draft from a generic one. These are the inputs this agent uses.
Personality, do and don't rules and examples compiled from your own site.
Pillars and topic clusters decide what to write next.
Accurate features and pricing so articles never invent claims about you.
Keyword gaps from the SEO Agent become article ideas.
Used to choose internal links that point to real URLs.
Who stays in control?
You do. These guardrails are on by default.
- Articles publish only when you click publish.
- WordPress posts can be created as drafts so you review them in your CMS.
- Every edit and regeneration is saved as a version.
- You can rewrite any selected passage instead of the whole article.
Doing it by hand vs with the Writer Agent
| Task | By hand | With the Writer Agent |
|---|---|---|
| Research and brief | An hour or more per article | Brief built from your strategy and keyword data |
| Sounding like your brand | Depends on the writer | Brand voice guide applied to every draft |
| Removing AI-sounding filler | Line-by-line editing | Automatic scrub with flagged paragraphs |
| SEO checks and meta tags | Separate plugin or checklist | Score, meta title and description included |
| Publishing | Copy, paste and format in the CMS | One click to a connected CMS |
Who uses the Writer Agent?
Pipeline from search, AI answers and communities
→Professional ServicesExpertise-led content that brings qualified inquiries
→PublishersGrow search and AI referral traffic for your archive.
→Digital AgenciesRun research and drafts for every client in one place
→Agents that work well alongside it
Can AI write blog posts that rank on Google?
Yes, when the article matches search intent, adds something specific and is technically sound. thig builds each draft from a brief, your real product details and keyword data, then scores it, but a human edit for experience and examples still makes the biggest difference.
How do I make AI writing sound less like AI?
Give it a clear voice guide and remove stock phrases after drafting. thig does both: it writes from your brand voice document and runs a scrub step that rewrites filler and cliches before you see the draft.
Which CMS can the Writer publish to?
Self-hosted WordPress, Webflow and Sanity publish directly today. Framer and Wix credentials can be saved, with direct publishing still being built. You can always copy HTML or Markdown.
Does Google penalize AI-generated content?
Google's guidance focuses on whether content is helpful, not on how it was produced. Thin or mass-produced pages perform poorly either way, so thig keeps a human approval step on every article.
How long are the articles?
The brief sets a target length based on the topic and intent, typically around 1,500 to 2,000 words for a how-to guide. You can change it before drafting.
Can I edit the article before it goes live?
Yes. Edit in the built-in editor, rewrite a selected passage or regenerate a section. Each change is saved as a version.
Put the Writer Agent to work. Tonight.
Paste your URL. You get core strategy documents and your first drafts, free. 14 day Pro trial, no card.