Marketing automation for realtors who want to stay visible between closings
thig helps individual realtors and small agent teams keep a personal brand active without writing every night. It learns your area, specialty and voice, then drafts local guides, social posts and short video scripts. You approve or edit each one, so your sphere hears from you regularly and every piece sounds like you.
Why is marketing hard for realtors and individual agents?
Marketing disappears during busy months
When deals are closing, posting stops, and the pipeline for next season dries up.
Your sphere forgets what you do
Past clients and friends mean to refer you but do not see you often enough to remember.
Brokerage templates sound generic
Shared graphics and captions look the same as every other agent in the office.
Video feels like a big production
You know short video works, but planning what to say takes longer than filming.
Which marketing channels matter most for realtors and individual agents?
A starting ranking. Your own strategy document adjusts it to your market and competitors.
| Channel | Priority | Why it matters |
|---|---|---|
| Instagram and short video | High | Homebuyers browse neighborhoods visually, and short tours keep you top of mind. |
| Personal website and local guides | Medium | A guide on your site ranks for neighborhood searches and gives social posts a home. |
| Medium | Reaches professionals relocating for work and referral partners. | |
| X | Low | Rarely where buyers spend time, except in a few tech-heavy markets. |
Which thig agents help realtors and individual agents most?
Writes hooks, scripts and shot lists for neighborhood tours and listing walkthroughs you film on your phone.
→WWriter AgentDrafts neighborhood and buyer guides in your voice for your website.
→LinkedIn AgentDrafts posts for relocation, market notes and referral partners.
→SSEO AgentFixes your personal site so neighborhood guides can rank for local searches.
→What does a 30-day plan look like?
An example of the plan thig writes in your Marketing Strategy document. Yours is built from your site and competitors.
Your story
- Let thig write strategy documents from your agent site
- Edit the brand voice so it sounds like you talking to a client
- Choose two neighborhoods to focus on this month
Video
- Approve three short tour scripts and film them in one afternoon
- Draft captions for each video
- Fix the top SEO issues on your agent site
Local guide
- Publish one neighborhood guide on your site
- Turn the guide into a LinkedIn post
- Draft a check-in message idea for past clients
Review
- See which videos and posts got replies
- Check site traffic to the guide
- Plan next month's neighborhoods
What content should realtors and individual agents publish?
Sample angles the agents might draft. Each one is adjusted to your offer and voice.
Fair Housing notes
Practical notes, not legal advice. Check the rules that apply in your jurisdiction.
- This is general guidance, not legal advice. Follow the Fair Housing Act, state law, your brokerage rules and MLS rules.
- Describe homes and neighborhoods, not the type of buyer who should live there.
- Many states require your brokerage name on advertising. Add it to the brand voice document so drafts include it.
Which metrics should you watch?
Conversations matter more than views for an individual agent.
Shows whether staying visible keeps your sphere active.
Measures whether your site is picking up local searches.
Tracks whether ready-made scripts make filming a habit.
Realtors: common questions
Can't find yours? Email hello@thig.ai and a person on the team will reply.
What should realtors post on social media?
Neighborhood tours, market explainers, buying and selling tips and moments from your work. Content that shows local knowledge earns more replies than listing graphics alone.
Can AI write real estate video scripts?
Yes. thig's UGC agent writes hooks, scripts and shot lists for short videos. It does not film or render the video; you record it on your phone.
How often should a realtor post?
Three to five times a week is a sustainable rhythm for most agents. Consistency matters more than volume, which is why drafts prepared in advance help.
Do realtors need a personal website?
It helps. A personal site with neighborhood guides can rank for local searches and gives your social posts somewhere to send people.
Does thig post to Instagram for me?
Not yet. The Instagram connection is coming soon. Today you can copy approved captions and scripts into Instagram yourself.
Start your Realtors plan. Tonight.
Paste your URL. You get core strategy documents and your first drafts, free. 14 day Pro trial, no card.