Restaurant marketing automation that keeps your tables and your feed full
thig is an AI marketing team for restaurants, cafes and bars. It studies your menu, neighborhood and nearby competitors, then drafts search-friendly menu pages, event announcements, social posts and short video scripts. You approve each piece between services, and nothing goes out without your say.
Why is marketing hard for restaurants, cafes and bars?
No time between lunch and dinner
Owners and chefs run the floor, the kitchen and the books. Marketing gets done on a phone at midnight, if at all.
Your menu is a PDF search engines cannot read well
Diners search for dishes and dietary needs nearby. A scanned menu hides the exact words that would bring them to you.
Specials and events go unannounced
A new tasting menu or a live music night only fills seats if people hear about it a week ahead, on more than one channel.
Delivery apps sit between you and your guests
Third-party apps take a cut and keep the customer relationship. Direct traffic to your own site is the way to win it back.
Which marketing channels matter most for restaurants, cafes and bars?
A starting ranking. Your own strategy document adjusts it to your market and competitors.
| Channel | Priority | Why it matters |
|---|---|---|
| Instagram style short video | High | Food is visual, and short clips of a dish being plated are how many diners decide where to eat. |
| Local SEO and menu pages | High | Searches for a cuisine or dish near me come from people choosing where to eat today. |
| AI assistants | Medium | People ask assistants for the best brunch or vegan options nearby, and clear menu text helps you get named. |
| Blog and events page | Medium | A simple events page gives every special and private dining option a link you can share everywhere. |
| X | Low | Worth it mainly for chef-led brands and food scenes where local press and critics are active. |
Which thig agents help restaurants, cafes and bars most?
Writes hooks, scripts and shot lists for plating clips, chef intros and behind-the-bar videos you film on a phone.
→SSEO AgentFinds dish, cuisine and neighborhood searches and flags a menu that search engines cannot read.
→WWriter AgentTurns your menu, sourcing and history into indexable menu pages, event write-ups and private dining pages.
→GGEO AgentChecks whether ChatGPT, Claude, Perplexity and Gemini mention you for questions like the best ramen in your area.
→X AgentDrafts short posts for specials, events and local food conversations if your audience is active there.
→What does a 30-day plan look like?
An example of the plan thig writes in your Marketing Strategy document. Yours is built from your site and competitors.
Make the menu findable
- Approve a text version of the menu with dish names, dietary tags and prices
- Fix page titles so they include cuisine and neighborhood
- Confirm opening hours, address and booking link are consistent across pages
Video and stories
- Film three short clips from approved scripts: a signature dish, a prep moment, a staff intro
- Approve an About page draft that tells the story behind the restaurant
- Draft captions for each clip in your voice
Events and private dining
- Publish an events page with the next month of specials
- Approve a private dining and group booking page
- Schedule announcement posts one week and one day before each event
Review and plan the next menu cycle
- Check which dish and cuisine searches started showing impressions
- See which clips got the most saves and shares and brief more like them
- Plan content for the next seasonal menu change
What content should restaurants, cafes and bars publish?
Sample angles the agents might draft. Each one is adjusted to your offer and voice.
Which metrics should you watch?
Shows whether content brings guests you do not share with delivery apps.
Tells you if menu pages are being found by people deciding where to eat.
Better signals of intent to visit than likes alone.
An early read on whether an event will fill.
Integrations to connect first
Related use cases
Restaurants: common questions
Can't find yours? Email hello@thig.ai and a person on the team will reply.
What is the best marketing strategy for a restaurant?
Make your menu easy to find in search, post short video of real dishes and people, and announce events early on every channel you use. thig drafts each of these from your own menu and story so you only have to approve and film.
Should my restaurant menu be a PDF?
Keep the PDF if you like it, but also publish the menu as text on a web page. Search engines and AI assistants read text far more reliably, and diners on phones prefer it.
Can thig post to Instagram or TikTok for my restaurant?
Not yet. Instagram and TikTok connections are coming soon. Today the UGC agent writes scripts, shot lists and captions that you film and post yourself.
Does thig reply to restaurant reviews?
No, thig does not connect to review sites. You can ask the CMO chat to draft a reply to a review you paste in, then post it yourself.
How do restaurants get recommended by ChatGPT?
Assistants lean on clear, consistent facts: cuisine, dishes, location, hours and what you are known for. The GEO agent tracks prompts like the best tacos near a neighborhood and suggests content that fills the gaps.
Start your Restaurants plan. Tonight.
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