Free tool, runs in your browser
Schema markup generator for JSON-LD
This schema markup generator writes JSON-LD for six common types: Organization, Article, FAQPage, Product, LocalBusiness and HowTo. Pick a type, fill the fields, and the preview updates as you type. Copy the script tag into your page head or body, then test it with Google's Rich Results Test.
Required fields still empty: Name, Website URL.
How to use the Schema Markup Generator
- 1Pick a schema typeMatch the type to what the page really is. One page can carry several types.
- 2Fill the required fieldsFields marked required are needed for a valid object. Leave unknown optional fields empty.
- 3Check the live previewThe JSON-LD updates as you type and drops empty fields.
- 4Copy the script tagPaste it into the page HTML. Most CMSs have a custom code or head field.
- 5ValidateRun the page through the Rich Results Test and the Schema Markup Validator.
Which type should you use?
| Page | Type | Notes |
|---|---|---|
| Homepage or about page | Organization | Name, logo, sameAs social profiles |
| Blog post or guide | Article | Headline, author, dates, image |
| Questions and answers on a page | FAQPage | Only for questions shown on the page |
| Product page | Product | Price, currency, availability |
| Shop, office or clinic | LocalBusiness | Address, phone, opening hours |
| Step-by-step tutorial | HowTo | Ordered steps |
Google lists which types can produce rich results, and its rules for each, in the structured data gallery. Rich result eligibility changes over time, so markup is best seen as a clear description of the page rather than a guaranteed visual feature. Full vocabularies live at schema.org.
Keep markup honest
Structured data must match visible content. Marking up reviews, prices or FAQs that are not on the page can lead to a manual action. See the schema markup skill for an audit method.
Frequently asked questions
Where do I put JSON-LD?
Anywhere in the HTML, usually in the head or at the end of the body, inside a script tag with type application/ld+json.
Can a page have more than one schema type?
Yes. Add several script tags, or one script with an array. Each object should describe something visible on the page.
Does schema markup improve rankings?
Google says structured data helps it understand pages and can make them eligible for rich results. It is not a direct ranking boost.