Marketing automation for recruiters who sell on expertise, not job ads
thig helps recruiters and staffing firms stay visible between placements. It studies your niche and competitors, writes a content plan, then drafts LinkedIn posts, salary and market updates, and search-optimised articles for hiring managers. You approve each draft, so your name stays on work that reflects how you actually advise clients.
Why is marketing hard for recruiting firms?
Business development stops when desks get busy
Posting and outreach happen in quiet weeks, then vanish the moment three roles open at once.
Job ads all look alike
Hiring managers see dozens of agencies sharing the same roles, so nothing signals real niche knowledge.
Your website gets no search traffic
Most firm sites are a job board and a contact page, which rarely rank for anything a hiring manager searches.
Consultants post in different voices
Each recruiter writes their own way, and the firm brand gets diluted across a dozen profiles.
Which marketing channels matter most for recruiting firms?
A starting ranking. Your own strategy document adjusts it to your market and competitors.
| Channel | Priority | Why it matters |
|---|---|---|
| High | Where hiring managers and candidates already judge recruiters, and where referrals start. | |
| Niche SEO articles | High | Salary guides and hiring guides rank for searches hiring managers make before they call anyone. |
| X | Medium | Strong for tech and startup recruiting, where founders discuss hiring in public. |
| Low | Career subreddits are candidate-heavy and allergic to promotion, so use them for listening and helpful answers. |
Which thig agents help recruiting firms most?
Drafts weekly posts on hiring trends, interview advice and placements, written in the firm's voice.
→WWriter AgentWrites salary guides and hiring guides for your niche that hiring managers search for.
→SSEO AgentFinds the role-plus-location searches your site could rank for and fixes thin job pages.
→IInfluencer AgentShortlists LinkedIn and X voices in your niche worth partnering with for events or content.
→X AgentShares quick market observations for tech recruiting desks that hire from founder circles.
→What does a 30-day plan look like?
An example of the plan thig writes in your Marketing Strategy document. Yours is built from your site and competitors.
Pick the niche story
- Let thig write your strategy documents from the firm website
- Narrow the content strategy to two specialisms you place most often
- Approve a voice guide that consultants can all post from
LinkedIn rhythm
- Approve three LinkedIn posts a week for the firm page and lead consultant
- Draft one post explaining what a strong candidate in your niche looks like
- Fix the SEO audit's top issues on job and service pages
Search assets
- Publish a hiring guide for your main role type
- Draft a salary expectations article, using ranges you can stand behind
- Add internal links from job pages to the new guides
Measure and adjust
- Check which posts brought profile views and inbound messages
- Review search impressions for the new guides
- Plan next month around the questions clients asked most
What content should recruiting firms publish?
Sample angles the agents might draft. Each one is adjusted to your offer and voice.
Which metrics should you watch?
The clearest sign that content is generating business, not just likes.
Shows whether consistent posting is building reach in the niche.
Measures whether search content brings in the right visitors.
Tells you if job pages rank after the SEO fixes.
Integrations to connect first
Related use cases
Recruiters: common questions
Can't find yours? Email hello@thig.ai and a person on the team will reply.
How can recruiters get more clients through content?
Publish useful, specific advice for hiring managers on a steady schedule, mainly on LinkedIn and your own site. thig plans those topics from your niche and drafts the posts and articles so the schedule holds when desks are busy.
What should recruiters post on LinkedIn?
Posts that show judgment: hiring trends in your niche, interview advice, what strong candidates look like and lessons from recent searches. Avoid posting only job ads, which look the same as every other agency.
Can a recruitment agency website rank on Google?
Yes, usually through guides rather than job listings. Salary guides, hiring guides and role definitions match what hiring managers search, and thig's SEO agent finds which of those searches your site can win.
Will thig message candidates or clients for me?
No. thig drafts content and outreach messages for you to review. You send messages from your own accounts.
Can several recruiters in one firm share a brand voice?
Yes. The workspace has one brand voice document that every draft follows, and you can add notes for individual consultants when you prompt a post.
Start your Recruiters plan. Tonight.
Paste your URL. You get core strategy documents and your first drafts, free. 14 day Pro trial, no card.