Influencer Agent

The Influencer Agent helps you run creator campaigns. You set a goal and budget, add creators whose audience matches your buyers, track each one through a pipeline and get a personal outreach message for each. You send the messages yourself.

Create a campaign

1. Open the Influencer Agent and click New campaign (or Create campaign).
2. Give it a name, for example "Spring launch creators".
3. Set the goal, for example "Get 200 trial signups from developers".
4. Enter the Budget (USD): the total you can spend on creators for this campaign.
5. Pick at least one platform and describe the niche, such as "Developer tools, SaaS".
6. Add the brief: what creators should say, the key messages, and any must-include links or disclosures.
7. Click Create campaign.

Add creators

1. Open the campaign and use Find creators or Suggest to get candidates.
2. To add someone you found yourself, click Add a creator. Enter the Platform, handle, Followers, and optionally Profile link and Email.
3. Each creator starts in the pipeline at To contact.

Write outreach

1. Click Write message on a creator.
2. The agent drafts a personal message based on the creator and your campaign brief.
3. Use Edit message to adjust it, then copy and send it yourself.

Track the pipeline

Move each creator through the pipeline stages as conversations progress. When you agree a price, record the Agreed cost per post (USD). Stage changes show in the campaign's updates list.

The cost estimator helps you check how many creators fit the budget before you reach out.

Good practice

• Choose creators whose audience matches your customer, not just those with the largest following.
• Ask creators to disclose paid partnerships. In the US, see the FTC endorsement guides.
• Give creators room to say it their way. Scripted posts tend to underperform.

Related

• UGC Video Agent
• Feed