An AI marketing analytics dashboard for search, traffic and speed
The thig Analytics Agent is an AI marketing analytics dashboard. It puts Google Search Console clicks, keyword positions and top pages beside GA4 visitors, sources and live users, then adds Lighthouse speed scores and on-page checks. It explains what changed in plain language and links each insight to the agent that can act on it.
- Search, traffic and page speed on one page
- Plain-language changes, each with a next step
- Google connected once, with read-only access
Striking-distance query: invoice reminder template
What changed: this query shows more impressions than before, but the page still ranks below the top ten.
Next step: send a brief to the Writer Agent to expand the section on reminder timing.
Speed check: the page's Lighthouse Performance score sits next to the insight, so a slow page is not mistaken for a content gap.
Illustrative output for a fictional company. Your drafts are built from your own strategy documents.
How does the Analytics Agent work?
Every agent starts from your strategy documents, drafts work into your approval feed and waits for you.
Connect Google once
Sign in with Google and approve read-only access to Google Search Console and Google Analytics. Pick your property and GA4 property, and the data starts syncing.
Read search and traffic together
The agent pulls clicks, impressions, CTR and average position, along with GA4 visitors, sessions, top pages and sources. Realtime active users show who is on the site right now.
Check speed and on-page health
Lighthouse scores Performance, Accessibility, Best Practices and SEO for each page, with Core Web Vitals. Click Refresh to run the tests again after you ship a fix.
Act on what changed
Insights describe changes in plain words, such as a query whose impressions rose while its clicks stayed flat. Each one links to the agent that can act: the Writer for keyword gaps, the SEO and Coding agents for fixes.
What does it produce?
- Clicks, impressions, CTR and average position for your chosen period
- Top queries and top pages from Google Search Console
- Striking-distance keywords in positions 8 to 20
- Visitors, sessions, sources and realtime active users from GA4
- Lighthouse scores and Core Web Vitals for each page
- On-page SEO, link and AI visibility checks with a what-changed feed
What does it read before it writes?
Context is what separates a useful draft from a generic one. These are the inputs this agent uses.
Clicks, impressions, CTR, average position, top queries and top pages for your property.
Visitors, sessions, top pages, traffic sources and realtime active users for your GA4 property.
The URLs the agent tests and checks, so Lighthouse and on-page results match what is live.
Your product and marketing strategy help the agent decide which queries and pages matter most.
Previous syncs let the agent compare periods and describe what changed.
Who stays in control?
You do. These guardrails are on by default.
- Read-only access. thig asks only for read scopes on Google Search Console and Analytics, so it cannot change either account.
- The agent does not edit your site or publish anything. Fixes go to the Coding Agent as drafts for your review.
- Refresh runs the Lighthouse tests and syncs your data when you click it.
- Data stays in your workspace. Disconnecting Google removes the connector and the data collected from it.
Doing it by hand vs with the Analytics Agent
| Task | By hand | With the Analytics Agent |
|---|---|---|
| Checking search clicks and positions | Switching between Google Search Console and a spreadsheet | One summary with top queries and pages |
| Finding keywords to push | Filtering for positions 8 to 20 by hand | Striking-distance list ready to review |
| Checking page speed | Running Lighthouse one page at a time | Scores per page, refreshed on request |
| Reading traffic | Opening GA4 reports and comparing dates | Visitors, sessions and sources beside search data |
| Deciding what to do next | Guessing from charts | Plain-language insights linked to the agent that acts |
Which integrations does it use?
Connect these to publish or to give the agent better data.
Who uses the Analytics Agent?
Pipeline from search, AI answers and communities
→StartupsA full marketing plan before your first hire
→Digital AgenciesRun research and drafts for every client in one place
→EcommerceProduct content, creators and search for online stores
→Agents that work well alongside it
Analytics agent questions
Can't find yours? Email hello@thig.ai and a person on the team will reply.
What is an AI marketing analytics dashboard?
It is one page that combines the numbers marketers check every week: search clicks, keyword positions, site traffic and page speed. The Analytics Agent reads those sources and explains what changed in plain language, so you do not compare reports by hand.
Does thig change my Google Analytics or Google Search Console settings?
No. thig asks for read-only access to Google Search Console and Google Analytics 4. It can read reports but cannot change properties, users or settings. You can revoke access at any time from your Google account.
What are striking-distance keywords?
They are queries where your page ranks between positions 8 and 20, just off the first page. A better section or a few internal links can move them up. The agent lists them so you can send the strongest ones to the Writer Agent as briefs.
When does Lighthouse run?
Lighthouse runs when you click Refresh, for each page in your dashboard. It scores Performance, Accessibility, Best Practices and SEO, and reports Core Web Vitals, so you can check a page again after a fix.
Does the dashboard track AI visibility?
It shows AI visibility next to your search and traffic data. For a deeper view of which AI assistants mention and cite your brand, the GEO Agent tracks those answers over time.
Put the Analytics Agent to work. Tonight.
Paste your URL. You get core strategy documents and your first drafts, free. 14 day Pro trial, no card.