Marketing automation for law firms that keeps attorneys in control of every word
thig helps law firms publish clear practice area pages and legal guides without handing their voice to a vendor. It researches your firm, practice areas and local competitors, writes a marketing plan, then drafts pages, articles and attorney posts into an approval feed. An attorney approves every draft before anything is published.
Why is marketing hard for law firms?
Practice area pages are thin
A few paragraphs per practice area do not answer the questions clients search for, so the pages rarely rank.
Directories take the clicks
Legal directories dominate local results, and firms pay for listings instead of owning their visibility.
Attorneys do not have time to write
Billable hours win every time, so blogs go quiet for months.
Advertising rules make firms cautious
Fear of a misleading statement leads to bland copy that does not explain how the firm helps.
Which marketing channels matter most for law firms?
A starting ranking. Your own strategy document adjusts it to your market and competitors.
| Channel | Priority | Why it matters |
|---|---|---|
| Practice area pages and local SEO | High | Clients search a legal problem plus their city, and detailed pages convert those searches. |
| Legal guides | High | Explainers on process, timelines and costs answer questions people ask before calling a lawyer. |
| Medium | Important for business law, employment and referral relationships with other attorneys. | |
| AI search visibility | Medium | People ask assistants which lawyer to call, and assistants cite well-structured firm pages. |
Which thig agents help law firms most?
Finds practice-plus-city searches you can win and flags thin or duplicate practice pages.
→WWriter AgentDrafts guides that explain legal processes plainly, without promising outcomes.
→GGEO AgentTracks whether assistants mention your firm for practice area questions in your city.
→LinkedIn AgentTurns attorney insights into posts for referral partners and business clients.
→{ }Coding AgentAdds legal service schema, fixes metadata and speeds up pages via pull requests.
→What does a 30-day plan look like?
An example of the plan thig writes in your Marketing Strategy document. Yours is built from your site and competitors.
Practice priorities
- Let thig write strategy documents from your firm website
- Pick the two practice areas with the most client demand
- Add required disclaimers and banned phrases such as guaranteed results to the voice guide
Practice pages
- Approve expanded drafts of your two priority practice area pages
- Fix metadata and schema issues from the SEO audit
- Connect Google Search Console to track practice-plus-city searches
Guides
- Publish one process guide, such as what happens after filing
- Draft a page on fees and how consultations work
- Schedule an attorney LinkedIn post drawn from the guide
Review
- Track consultation requests from organic search
- Check AI assistant answers for your main practice questions
- Plan the next practice area for expansion
What content should law firms publish?
Sample angles the agents might draft. Each one is adjusted to your offer and voice.
Compliance notes for law firm marketing
Practical notes, not legal advice. Check the rules that apply in your jurisdiction.
- This is general guidance, not legal ethics advice. Your state bar's version of the rules controls, and states differ on advertising requirements.
- ABA Model Rule 7.1 prohibits false or misleading communications. Avoid guarantees, results language that implies outcomes, and unverifiable comparisons.
- Some states require an Attorney Advertising label, disclaimers on past results, or filing of ads with the bar. Add these to the brand voice document so drafts include them.
- Model Rules 7.2 and 7.3 cover paying for recommendations and direct solicitation. thig drafts content for your channels and does not contact prospective clients.
- Never include client names or case details without consent. Have an attorney approve every draft and keep copies as your state requires.
Which metrics should you watch?
The business outcome for most firm marketing.
Shows whether expanded pages are gaining ground against directories.
Measures whether educational content reaches people early in their search.
Indicates whether the firm appears when people ask assistants for a lawyer.
Integrations to connect first
Related use cases
Law Firms: common questions
Can't find yours? Email hello@thig.ai and a person on the team will reply.
How do law firms get clients from Google?
Through detailed practice area pages, local signals and guides that answer the questions people search before calling a lawyer. Technical health and clear metadata help those pages rank.
Can lawyers use AI to write blog posts?
Yes, if an attorney reviews and approves the content and it follows the state bar's advertising rules. thig drafts content but publishes nothing until it is approved.
What are the ethics rules for attorney advertising?
ABA Model Rules 7.1 to 7.3 cover misleading statements, advertising and solicitation, and each state adopts its own version. Check your state bar for labels, disclaimers and filing requirements.
Should law firms post on LinkedIn?
LinkedIn works well for business, employment and referral-driven practices. Short posts explaining a legal change or common mistake build credibility with referral partners.
How long does SEO take for a law firm?
Technical fixes can show results within weeks, while new practice pages and guides usually take two to four months to rank in competitive local markets.
Does thig give legal advice?
No. thig drafts marketing content for your review. Your attorneys remain responsible for the accuracy of anything published.
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