Hi! I'm thig.

Marketing resources for founders

Everything here is free and written for people who run marketing alongside everything else. Start with a guide, use a tool for the quick jobs, borrow a prompt, or follow a skill step by step. When you would rather not do it by hand, Thig's agents do the same work for your site.

Latest guides

Long-form, answer-first guides with sources you can check.

All posts
Analytics · October 13, 2026 · 5 min read

UTM naming conventions: a simple system your team will follow

UTM naming conventions that keep reports clean: lowercase values, a fixed source and medium list, a dated campaign pattern, and a shared sheet.

Launches · October 6, 2026 · 6 min read

How to write a Show HN post that people try

How to write a Show HN post: pick an honest title, write a short first comment, make it easy to try, and handle feedback without sounding like marketing.

Social · September 30, 2026 · 6 min read

How often should founders post on LinkedIn? A cadence that lasts

How often should founders post on LinkedIn? Start with two or three posts a week, keep it up for a quarter, and use a simple weekly writing system.

AI search · September 23, 2026 · 5 min read

llms.txt explained: what it is and how to write one

llms.txt is a proposed markdown file that points AI tools to your most useful pages. Learn the format, see an example, and decide if your site needs one.

Community · September 16, 2026 · 6 min read

Reddit marketing without getting banned: a founder's playbook

Reddit marketing without getting banned comes down to rules and real help. Use this playbook to find threads, reply well and mention your product safely.

Content strategy · September 16, 2026 · 7 min read

SaaS content strategy for small teams: a plan you can run

A practical SaaS content strategy for teams of one to five: pick pillars, map keywords to buyer stages, set a cadence you can keep, and measure results.