12 prompts
AI prompts for founders
Updated
These AI prompts for founders help you do the marketing work that usually sits behind product work: defining your ideal customer, pricing pages, launch posts, outreach and updates. Each prompt asks for facts only you have. Fill the [BRACKETS] with real notes, numbers and customer words, then edit the output in your own voice.
Customer and market
Ideal customer profile from your best accounts
Use it when you have 5 or more paying customers and want to find more like them.
You are a go-to-market advisor. Here are my 5 to 10 best customers with details: [COMPANY, SIZE, ROLE OF BUYER, WHY THEY BOUGHT, TIME TO CLOSE, USAGE]. Here are 3 customers who churned or never activated: [SAME_DETAILS]. Find the patterns. Write an ideal customer profile with: firmographics, the buyer role, the trigger event that starts their search, where they hang out online, and disqualifiers. Then list 3 places I could find 50 more accounts that match, with a search query or filter I can use for each.
Problem interview script
Use it before building a feature, to learn if the problem is real.
Act as a customer research coach. I want to learn whether [TARGET_ROLE] struggles with [PROBLEM]. Write a 20-minute interview script with: a warm opening, 8 open questions about past behavior (not opinions about my idea), 3 follow-up probes, and a closing ask for referrals. Avoid leading questions and never mention my product. After the script, list the 3 answers that would tell me the problem is NOT worth solving.
Competitor teardown in one page
Use it before a sales call or a positioning rewrite.
You are a startup analyst. Using only the text I paste, analyze [COMPETITOR]. Homepage and pricing page: [PASTE_TEXT] Public reviews or complaints: [PASTE_TEXT] Output: who they target, their main promise, pricing model, 3 strengths, 3 weaknesses buyers mention, and 2 angles where [MY_PRODUCT] can win honestly. Cite which pasted text each point comes from.
Website and pricing
Homepage hero rewrite
Use it when visitors cannot tell what you do within five seconds.
You are a conversion copywriter. My product: [WHAT_IT_DOES]. Buyer: [WHO]. Main outcome: [OUTCOME]. Proof: [NUMBER, LOGO, OR TESTIMONIAL WE ACTUALLY HAVE]. Current hero: [CURRENT_HEADLINE_AND_SUBHEAD]. Write 5 hero options. Each: headline (max 9 words), subhead (max 22 words), primary CTA text, and a line of social proof using only the proof given. Rank them by clarity for a first-time visitor and explain the top pick in one sentence.
Pricing page structure
Use it when you are setting or changing plans.
Act as a SaaS pricing consultant. Product: [PRODUCT]. Value metric options: [SEATS, USAGE, PROJECTS, ETC]. Current plans: [PLANS_AND_PRICES]. Customer segments and willingness to pay signals: [NOTES]. Propose a 3-tier structure with names, prices, the limit that separates each tier, and who each tier is for. Then write the plan comparison table and 5 pricing FAQs. Explain the main tradeoff of your recommendation in 3 sentences.
About page that earns trust
Use it when your About page is a list of buzzwords.
Write an About page for [COMPANY]. Facts: founded [YEAR] by [FOUNDERS_AND_BACKGROUNDS]. Why we started: [ORIGIN_STORY]. Who we serve: [CUSTOMERS]. What we believe about the problem: [BELIEFS]. Structure: the problem in our customers' words, why we are the ones to fix it, how we work, and a CTA to [ACTION]. Under 350 words. First person plural. No phrases like 'passionate team' or 'on a mission to change everything'.
Launch and growth
Launch post from a changelog
Use it when you shipped something and need a post today.
You are a founder writing a launch post for [CHANNEL: X, LINKEDIN, OR BLOG]. What shipped: [CHANGELOG_NOTES]. Who asked for it and why: [CUSTOMER_REQUESTS]. Write the post in first person. Open with the problem, show what changed with one concrete example, and end with a link to [URL] and a question that invites replies. Match the length norms of the channel. No hashtags unless the channel is LinkedIn, and then 3 at most.
Cold email to a dream customer
Use it for a short, personal first touch.
Act as a founder writing a cold email to [NAME_ROLE] at [COMPANY]. What I know about them: [RECENT_POST, HIRING, PRODUCT_LAUNCH, OR PROBLEM_SIGNAL]. What I offer: [PRODUCT_AND_RELEVANT_RESULT]. Write 3 versions under 90 words each. Each must reference the specific signal, make one clear ask (a reply, not a meeting), and contain no flattery. Add 2 subject lines per version, all lowercase, under 6 words.
First 100 users plan
Use it right after launch when you need users, not traffic.
You are an early-stage growth advisor. Product: [PRODUCT]. ICP: [ICP]. My unfair advantages: [NETWORK, AUDIENCE, EXPERTISE, COMMUNITY ACCESS]. Hours per week I can spend: [HOURS]. Write a plan to reach 100 active users. Group tactics into: direct outreach, communities, content, partnerships. For each tactic give the exact first action, the expected yield, and the signal to stop. Prioritize tactics that teach me about the user, not just tactics that scale.
Updates and fundraising
Monthly investor update
Use it on the first of the month to turn metrics into a clear update.
Act as a founder writing a monthly investor update. Metrics this month vs last: [MRR, USERS, CHURN, BURN, RUNWAY]. Highlights: [WINS]. Lowlights: [PROBLEMS]. Asks: [INTROS, HIRES, ADVICE]. Format: TL;DR in 3 bullets, metrics table, highlights, lowlights with what we are doing about them, and asks. Be direct about bad news. Under 400 words.
Pitch narrative from scratch
Use it when your deck has slides but no story.
You are a pitch coach. Company: [ONE_LINE]. Market: [MARKET]. Traction: [TRACTION]. Team: [TEAM]. Raise: [AMOUNT_AND_USE]. Write the narrative for a 10-slide deck. For each slide: the one sentence the investor must remember and the evidence that supports it. Flag any slide where my evidence is weak and suggest what data would make it stronger.
Weekly founder priorities
Use it on Monday to pick the work that moves growth.
Act as my chief of staff. This week's goal: [GOAL]. Open tasks: [TASK_LIST]. Meetings: [CALENDAR_NOTES]. Last week's results: [RESULTS]. Sort my tasks into: do myself, delegate, defer, delete. Pick the 3 tasks with the biggest effect on [METRIC] and block time for them. Return a short table and one sentence on what to say no to.
Run these automatically
Thig acts as an AI CMO for founders: it reads your site, writes your strategy docs and runs agents for LinkedIn, X and Hacker News. Drafts wait in a feed for your approval. If you are preparing a launch, the launch library has the full checklist.
Frequently asked questions
How should a founder use AI for marketing?
Use it to turn what you already know (customer calls, product notes, metrics) into drafts, plans and checklists. Keep the decisions and the final edit for yourself.
Can AI write my startup's go-to-market plan?
It can draft one fast if you give it your ICP, pricing, channels and constraints. Treat the output as a starting plan to test, not a forecast.
Which AI prompts save founders the most time?
Prompts that turn raw notes into finished assets: call notes into case studies, changelogs into launch posts and metrics into investor updates.