12 prompts
AI prompts for lead generation
Updated
These AI prompts for lead generation cover targeting, outreach, offers and qualification. They are built around signals, specific reasons to contact a person now, because relevance drives replies more than clever wording. Fill the [BRACKETS] with real prospect details and follow the outreach rules that apply in your region.
Targeting
Trigger event list
Use it to find moments when a prospect is most likely to buy.
You are a B2B sales strategist. Product: [PRODUCT]. ICP: [ICP]. Customers usually buy when: [KNOWN_TRIGGERS_IF_ANY]. List 12 observable trigger events that suggest an account needs us now (hiring, funding, tool changes, regulation, leadership changes, public complaints). For each: where to spot it, a search query or filter to find it, and the opening line it suggests.
Account research summary
Use it before contacting a high-value account.
Act as a sales researcher. Here is public information about [COMPANY]: [PASTE_ABOUT_PAGE, JOB_POSTS, NEWS, LINKEDIN_POSTS]. Summarize: what they sell, likely priorities this quarter, signs they have the problem we solve [PROBLEM], the likely buyer and champion roles, and 3 conversation openers based on the evidence. Cite which pasted text each point comes from.
Lead scoring rules
Use it when sales gets too many low-quality leads.
You are a revenue operations lead. Our best customers: [PROFILE]. Leads that never converted: [PROFILE]. Available fields: [FORM_FIELDS_AND_BEHAVIOR_DATA]. Propose a simple points-based scoring model with fit and intent criteria, a threshold for sales handoff, and 3 disqualifiers. Keep it to under 12 rules.
Outreach
Cold email sequence
Use it to build a short sequence for one segment.
Act as an outbound copywriter. Segment: [SEGMENT]. Signal: [SIGNAL]. Offer: [OFFER]. Proof: [PROOF]. Write a 3-email sequence. Email 1 under 80 words referencing the signal. Email 2 under 60 words adding one useful resource [RESOURCE]. Email 3 under 40 words, a polite close. Each email asks for a reply, not a meeting. Include an opt-out line. No flattery, no fake familiarity.
LinkedIn connection and follow-up
Use it for social selling without spam.
You are a founder doing LinkedIn outreach to [ROLE] at [COMPANY_TYPE]. Shared context: [MUTUAL_TOPIC_POST_OR_EVENT]. Write a connection note under 200 characters that mentions the shared context and asks nothing. Then write a follow-up message for after they accept, under 70 words, offering something useful [RESOURCE] before any ask.
Reply handler
Use it when prospects respond with objections.
Act as an SDR coach. Prospect reply: [PASTE_REPLY]. Our product: [PRODUCT]. Common objections and honest answers: [NOTES]. Classify the reply (interested, objection, timing, wrong person, not interested). Draft a response under 60 words that matches it. If not interested, write a short, gracious close.
Referral ask
Use it to ask happy customers for introductions.
You are a customer success manager. Customer: [NAME_ROLE_COMPANY]. Result they got: [RESULT]. Who we want to meet: [IDEAL_REFERRAL_PROFILE]. Write a short email asking for 1 or 2 introductions. Make it easy: include a forwardable blurb of under 50 words they can paste. Under 120 words total.
Offers and conversion
Lead magnet landing page
Use it when you have a guide or template to give away.
Act as a conversion copywriter. Lead magnet: [TITLE_AND_CONTENTS]. Audience: [AUDIENCE]. Their main pain: [PAIN]. Write a landing page: headline, subhead, 4 bullets on what is inside (specific, not vague), who it is for and not for, form button text, and a privacy line. Under 220 words.
Webinar invite
Use it to promote a live session.
You are an event marketer. Webinar: [TOPIC], [DATE_TIME_TIMEZONE], speakers [SPEAKERS]. Audience: [AUDIENCE]. Write: an invite email (under 150 words), a reminder for the day before, a reminder 1 hour before, and a follow-up with the recording for no-shows. Each lists 3 concrete things attendees will learn.
Form friction review
Use it when a lead form converts poorly.
Act as a CRO specialist. Form fields: [FIELDS]. Page copy around the form: [COPY]. Conversion rate: [RATE]. Traffic source: [SOURCE]. Recommend which fields to remove, make optional or enrich later. Suggest new button text and a line under the button that reduces anxiety. Explain each change in one sentence.
Qualification
Discovery call questions
Use it to qualify leads on the first call.
You are a sales coach. Product: [PRODUCT]. Typical deal size: [SIZE]. Qualification needs: budget, authority, need, timing. Write 10 open discovery questions that feel conversational, ordered from context to commitment. For each, note what a good and a bad answer sound like.
Lead follow-up email after a demo
Use it to recap and move the deal forward.
Act as an account executive. Demo notes: [NOTES]. Their goals: [GOALS]. Next step agreed: [NEXT_STEP]. Write a follow-up email under 150 words: recap their goals in their words, the 3 features that match, the next step with a date, and one resource for other stakeholders.
Run these automatically
Thig's Influencer agent shortlists creators whose audience matches your buyers and drafts outreach for you to send, and the Reddit agent finds threads where your product genuinely answers the question. Track every campaign with the free UTM builder.
Frequently asked questions
Can AI write cold emails that get replies?
AI can draft short, relevant emails fast if you give it a real signal about each prospect. Emails without a specific reason for reaching out tend to read as templates, whoever wrote them.
What should a lead generation prompt include?
Your ideal customer profile, the specific trigger or signal, your offer and proof, the channel's length norms and one clear call to action.
Is AI-personalized outreach compliant with email rules?
Personalization does not change the rules. Follow the laws that apply to you, such as CAN-SPAM in the US or GDPR in the EU, include an opt-out, and only contact people with a legitimate reason.