12 prompts
AI prompts for content marketing
Updated
These AI prompts for content marketing take you from strategy to distribution: picking pillars, building topic clusters, briefing writers, refreshing old posts and getting each piece seen. They work best when you paste in your own data, such as product notes, customer questions and Search Console exports, into the [BRACKETS].
Strategy
Content pillars from customer problems
Use it when your blog covers whatever someone felt like writing.
You are a content strategist for [PRODUCT], which helps [AUDIENCE] with [JOB]. Customer problems we hear most, in their words: [PASTE_QUOTES_OR_TICKETS]. Propose 4 content pillars. For each: the problem it addresses, why we have the right to write about it, 8 topic ideas from beginner to advanced, and which product feature the content naturally leads to.
Topic cluster map
Use it to plan a pillar page and its supporting posts.
Act as an SEO content planner. Pillar topic: [TOPIC]. Keyword data I exported: [PASTE_KEYWORDS_WITH_VOLUME]. Design a cluster: 1 pillar page and 8 to 12 supporting articles. For each article give the target keyword, intent, working title and which section of the pillar should link to it. Use only keywords from my list. Flag gaps where a supporting article has no matching keyword.
Content audit triage
Use it when you have dozens of old posts and no plan for them.
You are a content auditor. Here is my content inventory with URL, title, publish date, sessions last 12 months and conversions: [PASTE_DATA]. Label each URL: keep, update, merge (name the target), or remove. Give a one-line reason. Then list the 10 updates likely to produce the biggest gain first.
Production
Editorial brief
Use it for every article you assign.
Act as a managing editor. Write a brief for an article targeting [KEYWORD] for [AUDIENCE]. Include: the reader's situation, the promise of the article, angle that differs from current top results [PASTE_COMPETING_HEADINGS], outline with H2s, 3 expert insights or examples the writer must include, internal links [URLS], CTA [CTA], and word count range.
Expert input to article draft plan
Use it after interviewing an internal expert.
You are a content lead. Here is a transcript from our [ROLE] explaining [TOPIC]: [PASTE_TRANSCRIPT]. Pull out the 6 most useful insights, each with a supporting quote. Propose an article structure built around them and note what extra research is needed. Keep the expert's wording for quotes.
Lead magnet concept
Use it when you want content that collects emails.
Act as a demand gen marketer. Audience: [AUDIENCE]. Their recurring task: [TASK]. Our product: [PRODUCT]. Suggest 5 lead magnet ideas (template, checklist, calculator, mini course, benchmark from our own data). For each: title, what is inside, effort to make, and how it leads to the product. Pick one and outline it in detail.
Content refresh plan
Use it on a post that used to rank and is slipping.
You are an SEO editor. Article: [PASTE_ARTICLE]. Queries it ranks for with positions: [PASTE_QUERIES]. Top 3 competing pages' headings: [PASTE_HEADINGS]. List: outdated facts, missing sections, queries the article should answer but does not, weak intro, and better examples to add. Return a refresh checklist ordered by impact and a new title tag under 60 characters.
Distribution
Distribution plan for one article
Use it right after you publish.
Act as a content distribution manager. Article: [TITLE_AND_SUMMARY]. Audience: [AUDIENCE]. Our channels: [CHANNELS]. Communities where this audience gathers: [COMMUNITIES]. Write a 2-week plan: day, channel, format, the angle used, and copy draft. Respect community rules: give value first, link only where allowed.
Newsletter issue from recent posts
Use it to send a useful newsletter without starting from zero.
You are a newsletter editor for [BRAND]. Recent articles: [TITLES_AND_SUMMARIES]. One thing we learned this month: [INSIGHT]. Write an issue: subject line options (3), a short personal intro, 3 sections each summarizing one article with a reason to click, and a P.S. Under 400 words. Plain, warm tone.
Quote and stat pull
Use it to create social posts from a long article.
Act as a social editor. Article: [PASTE_ARTICLE]. Pull 8 standalone lines that work as social posts or quote graphics. Each must make sense without context and be under 200 characters. Keep any statistic exactly as written in the article, with its source.
Measurement
Content ROI summary
Use it when leadership asks what content is worth.
You are a content marketing lead. Data: [ARTICLES_WITH_TRAFFIC_SIGNUPS_ASSISTED_CONVERSIONS_AND_COST]. Summarize: which content types and topics drive signups, cost per signup by type, and where to invest next quarter. Be clear about attribution limits in one paragraph.
Editorial calendar retro
Use it at the end of a quarter.
Act as an editorial lead. Here is what we planned vs what we shipped this quarter, with results: [PASTE_TABLE]. Explain the gaps, what slowed production, which pieces beat expectations and why. Recommend 3 process changes for next quarter.
Run these automatically
Thig's Writer agent follows a brief, outline, draft, scrub and SEO score pipeline, and the SEO agent suggests what to write and refresh next. See the content refresh skill for the full method.
Frequently asked questions
What are good AI prompts for content marketing?
Prompts that tie content to a business goal: topic clusters built from your product's problems, briefs with search intent, refresh plans from performance data and distribution plans per channel.
Can AI build a content strategy?
It can draft pillars, clusters and a calendar from your inputs. You still need to check keyword data, pick priorities and add the expertise only your team has.
How often should I refresh old content?
Review your top pages at least every 6 to 12 months, and sooner for pages with dated facts or falling traffic. Search Console data shows which ones are slipping.