Landing page copy: a step-by-step method and prompt

Landing page copy is the text on a page built for one visitor and one action. The method is simple: match the promise to where the visitor came from, lead with the outcome they want, prove it, answer their objections, and repeat a single call to action. Each section below has one job.

What it is

A landing page is any page where a visitor arrives with a specific intent: from an ad, a search result, an email or a launch post. Landing page copy is the headline, subhead, sections and button labels that turn that intent into an action.

The key idea is message match. If an ad says "Track every UTM link in one place," the page headline should say nearly the same thing. A mismatch makes visitors feel lost and they leave.

A standard structure works for most products:

When to use it

• Launching a new product or feature page
• Building pages for paid ads, where each ad group needs its own message
• Creating pages per audience, such as one for agencies and one for founders
• A page gets traffic but a low signup rate
• Rewriting a homepage that tries to speak to everyone

Step-by-step method

1. Write down the traffic source. Note where visitors come from and what they saw just before. Copy the key phrase from that ad, post or search query.
2. Name the visitor and the action. One audience, one action. If you have two audiences, plan two pages.
3. Write the hero. Headline states the outcome in customer words. Subhead says how you deliver it and for whom. Button says what happens next, like "Start free" or "See your report".
4. Describe the problem. In two to four sentences, describe the situation the visitor is in. Use the language from reviews and support tickets.
5. Explain how it works in three steps. Concrete verbs only: "Paste your URL", "Review the plan", "Approve the drafts". Abstract steps erode trust.
6. Add benefits with proof. For each benefit, add one proof element: a screenshot, an integration logo, a data point from your own product, or a guarantee.
7. Answer objections. List the top reasons people hesitate (price, setup time, switching cost, trust) and answer each in an FAQ.
8. Close and cut. Repeat the call to action at the end. Then remove any section that does not help the visitor decide.

Ready-to-use prompt

You are a conversion copywriter. Write landing page copy for [PRODUCT_NAME].

Visitor: [AUDIENCE]
Traffic source and the message they saw: [SOURCE_AND_MESSAGE]
Action: [CTA_ACTION]
Product description: [DESCRIPTION]
Real proof available: [PROOF, e.g. integrations, own metrics, guarantee, free plan]
Top objections: [OBJECTIONS]
Customer phrases to reuse: [SNIPPETS]

Write these sections in order:
1. Hero: 3 headline options (max 10 words, matching the traffic message), subhead (max 22 words), button label (2 to 4 words).
2. Problem: 3 sentences in the visitor's words.
3. How it works: 3 numbered steps, each starting with a verb.
4. Benefits: 4 blocks, each with a short heading, 2 sentences, and the proof to show beside it.
5. FAQ: 5 questions that answer the objections, 2 sentences each.
6. Final CTA: one line and the button label.

Rules: plain words, sentences under 20 words, no hype, no exclamation marks, no em dashes, no invented numbers or testimonials.

Checklist

• Headline matches the message of the traffic source
• A stranger can say what you sell within five seconds
• One audience and one call to action
• Button labels describe what happens next
• How it works uses concrete, verb-first steps
• Each benefit has a visible proof element
• Top objections are answered in an FAQ
• No claim on the page is unverifiable
• Page reads well on a phone without zooming
• Unused sections have been cut

How Thig automates it

Thig reads your Product Information and Brand Voice documents, then the Writer agent drafts page copy in your voice with the proof it can find on your site. Drafts land in your feed for review, never live without approval. Start with the copywriting skill for research, and check your page title and description with the Meta Tag Checker.