12 prompts
AI prompts for PR
Updated
These AI prompts for PR help you find newsworthy angles, pitch journalists, draft releases and prepare spokespeople. Good PR depends on accuracy and relevance to each reporter's beat, so feed the model your verified facts and the reporter's recent work through the [BRACKETS]. Every quote must be approved by the person it is attributed to.
Angles and stories
Newsworthiness test
Use it before you pitch anything.
You are a former journalist turned PR advisor. Here is our news: [NEWS_DETAILS]. Score it 1 to 5 on: timeliness, impact on readers, novelty, human interest, and data or proof. Explain each score. Then suggest 3 ways to make it more newsworthy (add data, tie to a trend, find a customer story) and which outlets types would care.
Story angles from company data
Use it when you have product data that could become a story.
Act as a data journalist. We have this anonymized, aggregated data: [DATA_DESCRIPTION_AND_FINDINGS]. Suggest 6 story angles a reporter covering [BEAT] might find interesting. For each: a headline a publication might run, the key finding, and what additional context the reporter would need. Flag any finding that the sample size may not support.
Founder thought leadership topics
Use it to plan bylines and podcast appearances.
You are a communications strategist for [FOUNDER_NAME_ROLE]. Their expertise: [EXPERTISE]. Opinions they hold that others in the industry may disagree with: [OPINIONS]. Propose 8 topics for bylines or podcasts. For each: a working title, the core argument, the evidence they can bring, and target outlet types.
Pitching
Journalist pitch
Use it for a personal pitch to one reporter.
Act as a PR specialist. Reporter: [NAME], covers [BEAT] at [OUTLET]. Their recent articles: [TITLES_AND_SUMMARIES]. Our news: [NEWS]. Why it matters to their readers: [RELEVANCE]. What we can offer: [EXCLUSIVE, DATA, INTERVIEW, CUSTOMER]. Write a pitch under 150 words with a specific subject line. Reference one of their articles genuinely, state the news in the first two lines, and make one clear offer.
Media list segmentation
Use it to organize a raw list of contacts.
You are a media relations manager. Here is a list of reporters with outlet and recent topics: [PASTE_LIST]. Group them into tiers by relevance to [NEWS_TOPIC]. For each tier suggest the angle to pitch and whether to offer an exclusive, embargo or general release. Remove contacts whose recent coverage does not match.
Follow-up that adds value
Use it when a pitch got no reply.
Act as a PR specialist. Original pitch: [PASTE_PITCH]. Days since sent: [DAYS]. Write one follow-up under 70 words that adds something new: a data point, a customer available for interview, or a visual. Do not guilt the reporter or say 'just checking in'.
Releases and statements
Press release draft
Use it once facts, quotes and date are confirmed.
You are a PR writer. Write a press release in standard format. Headline facts: [WHAT, WHO, WHEN, WHERE]. Key details: [DETAILS]. Approved quote 1: [QUOTE_AND_SPEAKER]. Approved quote 2: [QUOTE_AND_SPEAKER]. Boilerplate: [ABOUT_US]. Media contact: [CONTACT]. Structure: headline, subhead, dateline, lead paragraph with the 5 Ws, supporting paragraphs, quotes, boilerplate, contact. Under 500 words. Do not add facts or edit the approved quotes.
Draft quote for approval
Use it to give a spokesperson a starting point.
Act as a communications advisor for [SPEAKER_NAME_ROLE]. Topic: [NEWS]. What they want to convey: [KEY_MESSAGE]. How they speak: [STYLE_NOTES]. Write 3 draft quotes of 2 to 3 sentences each. They should sound like a person talking, not a slogan. Mark them clearly as drafts that need the speaker's approval.
Holding statement
Use it when something goes wrong and you need a first response.
You are a crisis communications advisor. Situation: [WHAT_HAPPENED_AND_WHAT_IS_CONFIRMED]. What we do not know yet: [UNKNOWNS]. Actions taken: [ACTIONS]. Write a holding statement under 120 words: acknowledge the issue, state confirmed facts only, say what we are doing, and when we will update next. No speculation and no blame.
Product launch FAQ for reporters
Use it to give journalists quick, accurate answers alongside a release.
Act as a press officer. Launch: [PRODUCT_OR_NEWS]. Confirmed facts: [PRICING, AVAILABILITY, REGIONS, DATES]. Known limitations: [LIMITATIONS]. Write 8 questions a reporter is likely to ask, with short factual answers drawn only from the facts given. Mark any question we cannot answer yet as 'TO CONFIRM'.
Interviews and reporting
Media interview prep
Use it before a spokesperson talks to a reporter.
Act as a media trainer. Interview with [OUTLET] about [TOPIC]. Spokesperson: [NAME_ROLE]. Key messages: [3_MESSAGES]. Write 12 likely questions, including 4 tough ones. For each tough question, suggest an honest answer that bridges back to a key message. Add 3 things the spokesperson should not say.
Coverage report
Use it at the end of a campaign.
You are a PR manager. Coverage we earned: [LIST_OF_ARTICLES_WITH_OUTLET, DATE, KEY_MESSAGE_INCLUDED, LINK]. Write a coverage summary: number of pieces, top 3 placements and why they matter, which key messages landed, and lessons for the next campaign. Do not invent reach numbers.
Run these automatically
Thig keeps your messaging consistent across channels because every agent reads the same Brand Voice and Product Information docs. Use the Hacker News agent for developer launches and the launch library for a full launch checklist.
Frequently asked questions
Can AI write a press release?
It can produce a solid first draft from your facts, quotes and boilerplate. A person must verify every claim and approve quotes, since a release is attributed to your company.
How do I write a media pitch with AI?
Give the model the journalist's recent articles, your news and why it matters to their readers. Ask for a short pitch under 150 words that links your news to their beat.
Should I tell journalists I used AI?
Follow the publication's guidelines and your own policy. In all cases, make sure facts, data and quotes are accurate and approved by the people quoted.