12 prompts
AI prompts for social media
Updated
These AI prompts for social media help you plan, write and repurpose posts for X, LinkedIn, Instagram and short video. Each one starts from a specific idea or asset you provide, because posts built on real details travel further than generic tips. Fill the [BRACKETS], then edit the best draft in your own words.
Planning
Monthly social calendar
Use it at the start of each month.
You are a social media manager for [BRAND] serving [AUDIENCE]. Platforms: [PLATFORMS]. Posting frequency: [POSTS_PER_WEEK_PER_PLATFORM]. Content pillars: [PILLARS]. Key dates and launches this month: [DATES]. Build a calendar table: date, platform, pillar, post idea in one line, format (text, image, carousel, video, poll), and the asset we need to create. Mix formats and keep no more than 1 in 5 posts promotional.
Content pillar finder
Use it when your feed feels random.
Act as a social strategist. Our product: [PRODUCT]. Audience: [AUDIENCE]. Our 10 best performing posts from the last 6 months: [PASTE_POSTS_WITH_METRICS]. Identify 4 content pillars based on what performed. For each give: the theme, why the audience cares, 5 post ideas, and the format that worked best.
Platform adaptation guide
Use it when you post the same idea across several platforms.
You are a cross-platform editor. Core idea: [IDEA]. Adapt it for X, LinkedIn, Instagram caption and a 30-second video script. For each, follow the platform's typical length, tone and formatting, and explain in one line what you changed and why.
Profile bio rewrite
Use it when your profile does not tell visitors why to follow.
Act as a social profile editor. Brand or person: [NAME]. What we post about: [TOPICS]. Who it is for: [AUDIENCE]. Proof: [CREDENTIAL_OR_RESULT]. Write 5 bios for [PLATFORM] within its character limit. Each should say who it helps, what they get by following, and include a link line for [URL]. No emojis unless the brand already uses them.
Writing posts
Hook generator
Use it when the idea is good but the first line is flat.
Act as a social copywriter. Post idea: [IDEA]. Audience: [AUDIENCE]. Platform: [PLATFORM]. Write 10 opening lines under 15 words using different techniques: specific number, contrarian claim, short story start, mistake confession, direct question, before and after. Only use numbers I give you: [REAL_NUMBERS]. Mark the 3 strongest.
X thread from an article
Use it to turn a blog post into a thread.
You are a writer known for clear X threads. Source article: [PASTE_ARTICLE]. Write a thread of 6 to 9 posts. Post 1 states the payoff. Each post holds one idea and stays under 280 characters. Use line breaks for readability. The last post links to [URL] and asks one question. No hashtags and no emojis.
LinkedIn post from a lesson learned
Use it when you have a story but not a post.
Act as a ghostwriter for [NAME_ROLE]. The story: [WHAT_HAPPENED]. The lesson: [LESSON]. A detail only we know: [SPECIFIC_DETAIL]. Write a LinkedIn post of 120 to 200 words. Open with a line that makes people click 'see more'. Use short paragraphs. End with a question related to the lesson. Write in first person, no buzzwords, at most 3 hashtags at the end.
Carousel outline
Use it for educational posts on LinkedIn or Instagram.
You are a carousel designer and writer. Topic: [TOPIC]. Audience level: [BEGINNER, INTERMEDIATE, EXPERT]. Write an 8-slide carousel: slide 1 is the hook (max 8 words), slides 2 to 7 each give one step or idea (max 25 words, plus a visual suggestion), slide 8 is a recap and CTA to [CTA].
Short video script
Use it for Reels, TikTok or YouTube Shorts.
Act as a short-form video scriptwriter for [BRAND]. Topic: [TOPIC]. Length: [15, 30 OR 60] seconds. Write: an on-screen hook for the first 2 seconds, the spoken script with timestamps, on-screen text, B-roll or shot suggestions, and a closing line. Keep sentences short enough to say in one breath.
Community and engagement
Reply drafts for comments
Use it when a post gets many comments and you want thoughtful replies.
You are the community manager for [BRAND]. Voice: [VOICE_RULES]. Here are comments on our post about [TOPIC]: [PASTE_COMMENTS]. Draft a reply to each. Answer questions directly, thank people only when they added something, and handle criticism without getting defensive. Mark any comment that needs a human answer because it involves billing, a bug or a complaint.
Engagement ideas for slow weeks
Use it when reach dips and you need posts that start conversations.
Act as a social strategist for [BRAND] and [AUDIENCE]. Give me 10 post ideas designed to get replies: polls, fill-in-the-blank, hot takes, 'show your setup', and 'what would you do' scenarios. Each must relate to [TOPIC_AREA] and be answerable in under a minute.
Monthly performance review
Use it at month end to decide what to post more of.
You are a social media analyst. Here are this month's posts with impressions, engagement, clicks and follows: [PASTE_DATA]. Find patterns by format, topic, time and hook style. List 3 things to do more of, 2 to stop, and 1 experiment for next month. Do not make claims the data cannot support.
Run these automatically
Thig's X agent and LinkedIn agent draft posts and threads from your strategy, and the UGC agent writes short video scripts. Everything lands in a feed for approval. To split long text into a thread, use the free X thread splitter.
Frequently asked questions
What is the best AI prompt for social media posts?
A good prompt names the platform, the audience, one specific idea, your voice rules and length limits. Ask for several hook options, since the first line decides most of the result.
Can AI write a month of social media content?
It can draft a calendar and first versions quickly. Add real stories, screenshots and opinions before posting, because those are what people engage with.
How do I make AI captions sound less generic?
Give the model a real example, number or customer quote to build on, ban common filler words, and ask for short sentences in your own voice.